.At the launch of Astrid Andersen's new line Stel, a discussion kept outside on a boat dock, The Street's 2002 tune "Turn the Webpage" was actually blowing up away from the stereo. It was a star-aligned, emblematic minute, given that the London-trained professional is actually beginning a new section in her fashion trend life, this moment centering the job around herself.Andersen's a lot admired namesake menswear label was centered, vivid, and streetwise. With Stel, she detailed in a pre-show job interview, "I have to sit comfortably at the center of it probably much more this time around because today it's a women's wear and tear company, and it is in fact a lot more about me and my individual recommendations." Stel also shows Andersen's progression as a person. After ceasing her line, the professional returned home to Jutland in the North of Denmark and also possessed pair of children. She's certainly not the person she was back then.Shifting gears in fashion is actually not easy to do. Brands appear to take on lifestyles of their very own, and it's easy to be pigeon-holed. Stel drop some of fashion trend's rules. The label will definitely reveal in-season, so what is presented will definitely be readily available for acquisition. Simultaneously, seasonality is actually lesser in the Stel equation than significance. Collections are going to be identified by number (01, 02, and 03 were received Copenhagen), the concept being actually that you can come together items around "periods" both in your closet and also on the selling flooring. Andersen views no necessity for a garment to become left just because the schedule webpages turn. "The straight translation of stel is body," she mentioned, yet it [refers even more to] a fundamental construct in a type of industrial way it [also describes] a set of valuables-- when you speak about a tea service, you will name it a stel. For me, that was actually pretty an appealing starting aspect in relations to the tip of developing both valuables, however also one thing that's a new base." Having versions position on scaffolding was arbitrary as it recommends many allegories. There is actually construction, which associates with developing a new company, as well as the notion of help associates with her view that clothing ought to work with you. Stel is actually, basically, a sort of mobile offering, however not one with the angularity of something like Legos or even piled Mu00e6rsk shipping compartments. Action, organization, and empowerment belong to Andersen's planning. "When I refer to the company, I possess this tagline: customizing that you can skate in, denim you can dance in, shirting you may journey in." Liberty, pleasure, movement.